Artist: Alex C.
Video
Thematic Studio
Artists: Murphy M. & Jordan K.
Digital Collage, Paper Mache
Thematic Studio
Artists: Happy D. & Sophia G.
Performance, Paper Mache
Artist Statement: “According to the CDC, tobacco organizations spend roughly 8.2 billion dollars a year on advertisements targeted towards kids and teens. The CDC states, the renewal of the market stems almost entirely from 18-year-old smokers. No more than 5% of smokers start after age 24. [And] the brand loyalty of 18-year-old smokers far outweighs any tendency to switch with age. We decided to draw attention to this issue by marketing the long-term effects of tobacco use to the prime audience of 18-year-olds, many of which can be found on college campuses. We decided to mock JUUL’s 2020 launch campaign, Vaporized, through its use of juvenile imagery of exaggerated, energetic posing, while dressed as a decrepit old woman struggling with the consequences of long-term tobacco use.”
Thematic Studio
Artists: Happy D. & Sophia G.
Performance, Paper Mache
Artist Statement: “According to the CDC, tobacco organizations spend roughly 8.2 billion dollars a year on advertisements targeted towards kids and teens. The CDC states, the renewal of the market stems almost entirely from 18-year-old smokers. No more than 5% of smokers start after age 24. [And] the brand loyalty of 18-year-old smokers far outweighs any tendency to switch with age. We decided to draw attention to this issue by marketing the long-term effects of tobacco use to the prime audience of 18-year-olds, many of which can be found on college campuses. We decided to mock JUUL’s 2020 launch campaign, Vaporized, through its use of juvenile imagery of exaggerated, energetic posing, while dressed as a decrepit old woman struggling with the consequences of long-term tobacco use.”
Thematic Studio
Artists: Happy D. & Sophia G.
Performance, Paper Mache
Artist Statement: “According to the CDC, tobacco organizations spend roughly 8.2 billion dollars a year on advertisements targeted towards kids and teens. The CDC states, the renewal of the market stems almost entirely from 18-year-old smokers. No more than 5% of smokers start after age 24. [And] the brand loyalty of 18-year-old smokers far outweighs any tendency to switch with age. We decided to draw attention to this issue by marketing the long-term effects of tobacco use to the prime audience of 18-year-olds, many of which can be found on college campuses. We decided to mock JUUL’s 2020 launch campaign, Vaporized, through its use of juvenile imagery of exaggerated, energetic posing, while dressed as a decrepit old woman struggling with the consequences of long-term tobacco use.”
Thematic Studio